2001: The New Old Economy

2001: The New Old Economy:

Back to 'Bootstrapping'!
The New Economy isn't so new any more... the paradigm has shifted for starting businesses from "here's my business plan, where is my money? (Pre- April 2000) to "here is my product and my customers, can you help me with some money to expand my business?" (January 2001)

These days, in order to get any funding outside of your family, friends and other angels you have a personal relationship with, you need to show results first, ask for money later. If you have grown up in the Internet Economy, you may ask how you do this? The answer is use a little bootstrapping....in other words, get creative and do more with less money and resources. A few things that will help to remember:

Cash is not only King...its Queen, Jack and all the other face cards in the deck. Prepare a cash flow statement and update it monthly. This is the only way to know your burn rate. If you run out of cash, your business is gone. This is probably the best business skill you can learn. If you don't know how to produce a cash flow statement, find a software program that will (www.businessplanpro.com) How do you conserve cash? Hire no employees before their time. Focus on only hiring people that can produce revenue or directly support customers. If you have inventory, keep it low (high turns). Do as much business as possible on credit cards with your customers. Collect your receivables on time. Negotiate extended terms with your vendors, but then pay on time.

Learn to do it yourself. Don't hire anyone for a task you have the skill do yourself. If you don't have the skill, learn it or hire a person who will do an excellent job so you can leverage your time on the tasks at the business you do extremely well.

Form Strategic Alliances. Find other business that can you can work with that can help bring you customers or can perform some of the functions your company needs that can be performed by them. Companies that have billions in sales do not typically buy from start ups. Find the right size company that will.

Products and Customers. Get any part of your product built and then find your first customers to use and pay for it. This will not only prove out your concept to future investors, it brings much needed cash in the door.

Remember, there are three kinds of risk: Technical, Marketing and Execution. Prove to Angels you can conquer all three by showing results. No one can argue with a product that is bought by customers!

Customers are your best offense!