"The Entrepreneur's Help Page, from tannedfeet.com, offers sound advice for those looking to start up a new business. "--- Scout Report for Business & EconomicsPR Strategies for Maximizing Relationships with Analysts and Consultants
By Mike Nikolich, President Tech Image Ltd.
Your CEO just issued the mandate to schedule a press conference at the upcoming trade show to announce a hot new product. There's only one problem - the trade show is just four days away! The PR team is in a frenzy, scrambling to prepare press kits, duplicate slides and schedule a press conference that your company decided to host just two days ago.
PR Strategies for Maximizing Relationships with Analysts and Consultants
By Mike Nikolich, CEO Tech Image Ltd.
Rave Reviews Through Relentless Tracking
By Mike Nikolich, CEO Tech Image Ltd.
What's a great product review worth to your company? According to the VP of marketing at one of the country's leading PC manufacturers, an "Editor's Choice Award from PC Magazine adds $3 million to our company's bottom line." In the digital video industry, NewMedia Magazine's Awesome Award is worth at least $2 million in sales, according to the president of one hardware manufacturer.
What Does It Cost? How to Budget Your PR Program by the Numbers
By Mike Nikolich, CEO Tech Image Ltd.
Your goal is to select a public relations agency to handle a new product launch. The RFP nets four respondents; their proposed budgets range from $50,000 to $200,000. How do you evaluate their plans? While it's true that you usually get what you pay for, should you automatically discount the lowest budget (or the highest for that matter)? Wouldn't it be helpful to have a tool to determine which proposals are priced fairly?